We build businesses they can't afford to ignore.
We guide founders, owners, and operators in building companies that counterparties compete for. Not through luck. Not through timing. Through a framework built for markets where diligence is unforgiving.
- 85% of MENA exits are acquisitions, not IPOs
- 50+ regional deals analyzed
- 6 stages, one framework
Why this exists
It started with a founder sitting across from me.
He was struggling to raise his next round. Money was drying up. So we shifted the conversation: instead of investors, what about buyers?
We pulled up a due diligence checklist. And that is when the problems surfaced. Financial management? Messy. Audits? Incomplete. Burn rate? Too high. Tech infrastructure? Fragile. The gaps were everywhere.
Here is what kept me up that night: these gaps do not appear overnight. They accumulate over years. The discipline that would have prevented them costs far less spread across those years than it costs compressed into the six weeks before a buyer shows up. And by the time a founder realizes they need options, there is no runway left to build them.
Most founders think about their options when they are desperate. By then, it is too late. But the founders who built readiness early, even from year three? They had options. They had leverage. They had buyers competing for them.
Nobody was teaching this. Not in one place. Not for emerging markets. So we built it.
The team
20+ years in MENA startups. Author, SkillUp As You ScaleUp. Host, Founder Exit Secrets.
23+ years in communications. MENA tech ecosystem specialist. Authentic narrative builder.
15+ years in product innovation across PropTech, FinTech, HealthTech. Led the Dubizzle-Masterkey integration.
20+ years in Middle East finance. Led regional operations across six markets. Former executive at EY and Amazon.
15+ years in MENA commercial growth. Surpassed $1 billion in processing volume. Four-time Asian powerlifting record holder.
22 years across MEA in people strategy, leadership assessment, and post-merger integration (PwC, Booz & Co, Omantel, ZainTECH). Certified Hogan and Saville assessor. Covers the half of readiness the numbers can't: succession, key-person risk, and organizations that run without their founder.
20+ years in M&A and turnarounds. Post-merger integration expert. Global business development.
This is the deal board behind M&A & Exit Support: when you sell, they sit on your side of the table.
Advisory Board
25+ years scaling startups. $0 to $250M experience. Investor and executive.
30 years in development economics. Gulf region specialist. Academia, banking, government.
25+ years in risk and compliance. Multi-billion dollar governance. GDPR and ISO 27001 expertise.
25+ years in CX and digital transformation. Global BPO leadership. Experience across six continents.
30+ years developing mission-critical scientific systems. Scaling cross-industry deep tech. Bridges advanced research and real-world deployment.
25+ years in high-stakes negotiation. Georgetown University faculty. Conflict resolution expert.
Consulting Network
CFO strategy, board packs, and investor and DD advisory for Growth and Strategic tier clients.
20+ years in African market entry. Strategic positioning expert. Pan-African acquirer network.
15+ years in brand architecture. Digital-first transformation. E-commerce and AI innovation.
Join the journey
Find out where you stand. In minutes. Free.
Start with the free Business Value Assessment: a clear preliminary read on your business, no account needed.